What the Mirror can teach us about life as a built environment professional
This week: Eyeballs, CEOs and Cold Rice – or, what the Mirror can teach us about life as a built environment professional.
The thing I love about writing on this blog or on Substack is that I’m not likely to be kicked off it anytime soon. Whether one person reads this or 10,000 is irrelevant. However, things aren’t so peachy everywhere. A piece in the latest Private Eye (1642) tells us that hacks at the Mirror are now expected to “… hit personal targets for how many views their stories receive on the paper’s website each month…” regardless of the topic.
For some reason this edict has failed to boost morale. A union rep who sent a letter representing concerned editorial staff to the editor was immediately placed on gardening leave and all traces of her existence were removed from the office. Thankfully she was already working her notice period and due to leave for pastures new in a few weeks anyway. Some might call an earlier than planned exit merciful under the circumstances.
But even so.
How on earth are we supposed to know what combination of words is going to get our stories read?
And is getting a minimum number of eyeballs on our work actually the least of our worries?
In case you’re wondering what bad management practices at mainstream newspapers has got to do with the built environment, a recent article in Dezeen has shared the results of a working conditions survey into the architecture and design industry. While not a completely scientific investigation…
Keep reading on Substack!
#transportfornewhomes #placealliance #BBBBC #RTPI #urbandesign #refuseugliness